I’m a designer, educator, founder, and product thinker based in the UK.

Over the past few years, I’ve built a 6-figure design studio, worked in AI product at Expedia Group, taught over 1,600 students, and learned a lot about design, business, systems, money, creativity, and building a life with intention.

But I didn’t start with everything figured out.

A lot of what I know came from learning things the hard way: through trial, reflection, mistakes, experiments, and slowly building better systems for my work and life.

Now, I’m passionate about sharing what I’ve learned with people who would benefit from it.

Especially designers, founders, creatives, career builders, and intentional people who know they are capable of more, but want more clarity, structure, and support along the way.

Through my writing, courses, community, and coaching, I help people build better work, better systems, and a more intentional life.

Not by chasing constant productivity.

But by learning how to think better, design better, and iterate with more care.